Veronica Eriksson has been designing and making clothes sold in stores around Stockholm since the company was founded in 2005. Interest in her unique designs quickly grew beyond what she was able to supply. Teaming up with her brother Tobias Eriksson and combining their efforts with the help of investors has allowed them to create the company and products available today.
VEST Design was at first used as an abbreviation of Veronica Eriksson Stockholm but today is only VEST Design used.
The clothing we create is manufactured under close supervision by our factory in Estonia. It is of the utmost importance that the quality of our products is held to the highest standards and we pride ourselves on every detail ranging from the texture and feel of the fabric to the perfection of each and every seam.
Our primary customers are females between 20 and 35 years old with a taste for luxurious clothing and interesting design.
Today the clothes can be found in stores inmost of Swedens larger cities.
Keywords:
Fresh Design, Quality, Comfort and Luxurious fabrics.
About the Autumn of 2007 Collection
The Collection was created as a celebration to the changes of time and the healing of nature. It is made with a focus on the active free woman of the modern world.
The collection highlights the calm colours of nature such as brown, plum and ebony.
Throughout the collection notice the marked shoulders and the high waists. The dresses and shirts feature asymmetric cuts offering both trendy and comfortable fashion.
The high quality fabrics of flockprinted silk/wool and Lurex combined with the attention to detail in the cuts and stitching result in very luxurious pieces.
The collection was first presented at Alvsjo Massan of Stockholm in February 2006. It was well received and the positive responses surpassed our greatest expectations.
The collection will be available in stores in November 2007. The pictures of the winter 2007 collection was taken by Andreas Fridholm.
About the Summer of 2008 Collection
During the creation of this collection Veronica studied fashion knowledge at Stockholm University and found a lot of inspiration in the Japanese culture.
At the same time she had resently moved away part time from Stockholm to Dalarna, which had a lot of influence at the sketching.
As always we focus on an enpowering feelning and comfortable fit in our clothes.
The collection highlights the vibrant colours of summer such as orange, seablue and gold.
Throughout the collection notice the high waists and the flowing fabrics.
The collection was first presented in August 2007.
The collection will be available in stores in March 2008. The pictures for the summer 2008 collection was taken by Jessica Wikström and Anders Albihn.
We are very proud of our collections and hope you like it too!
Best Regards,
Veronica and Tobias
Vest Design